ZOZOFIT Apple Health Integration
The Context
ZOZOFIT is an at-home 3D body scanning fitness app. Users can create precise 3D renders of their bodies by wearing the ZOZOSUIT or at a NOSUIT setting.

The app provides detailed body measurements for over 12 key locations on the body, allowing users to track body changes and calculate body fat percentages.
The app provides detailed body measurements for over 12 key locations on the body, allowing users to track body changes and calculate body fat percentages.
Target Market
USA Only | 20yo-50yo | Male & Females | Fitness | Health
Timeline
December 2023 - May 2024
Platform
iOS / Android / B2C
Key Features
Side-by-SideÂ
Compare two scans to evaluate differences on a detailed view basis.
ColorMetric
Spot areas of growth (amber), reduction (teal), or no change (transparent) with colour intensity being proportional to the percentage of change recorded.
Trend Graph
Review your measurement history along a trend graph to track and analyze your progress over time.
Goal Settings
Set goals for individual body parts or measurement points and track your progress and performance towards your goal.
Compare two scans to evaluate differences on a detailed view basis.
ColorMetric
Spot areas of growth (amber), reduction (teal), or no change (transparent) with colour intensity being proportional to the percentage of change recorded.
Trend Graph
Review your measurement history along a trend graph to track and analyze your progress over time.
Goal Settings
Set goals for individual body parts or measurement points and track your progress and performance towards your goal.
The Problem - Integrate Apple Health with ZOZOFIT
Context
Deliver the Apple Health Kit & ZOZOFIT Integration Feature
As a product, ZOZOFIT had multiple features planned to be launched from mid-2023.
One of them included the implementation of connecting Apple Health data and offering users to gain more value from the app by connecting their Apple Health data.
One of them included the implementation of connecting Apple Health data and offering users to gain more value from the app by connecting their Apple Health data.
Problem Framing
How might we provide insight and value to users by connecting Apple Health Data with ZOZOFIT?
My Role
Product Manager | Product Designer
Take overall ownership of the end-to-end process for delivering the Apple Health Kit Feature
🤔 Marie Moments: Additional Questions
What is considered to be VALUE?
What can users do with Apple Health data with body scans?
What would I want to see as a New User or a Current User?
What can users do with Apple Health data with body scans?
What would I want to see as a New User or a Current User?
The Process
• Brainstorm with involved stakeholders to understand Business KPIs
• Context and insight gathering from user interviews and competitor analysis
• Understand product acquisition strategy related to Apple Health Implementation
and how to reflect that in feature delivery
• Decision-making through Customer Service feedback, product analysis and technical scope
• Understand iOS development guidelines, restrictions, feasibility and complexity
• On-going collaboration with iOS developers through development, moderations made when required aligning with iOS guidelines
• Implementation of feature in staging app, review usability, debugs, additional technical and interface issues
• Launch feature in the live ZOZOFIT app
• Context and insight gathering from user interviews and competitor analysis
• Understand product acquisition strategy related to Apple Health Implementation
and how to reflect that in feature delivery
• Decision-making through Customer Service feedback, product analysis and technical scope
• Understand iOS development guidelines, restrictions, feasibility and complexity
• On-going collaboration with iOS developers through development, moderations made when required aligning with iOS guidelines
• Implementation of feature in staging app, review usability, debugs, additional technical and interface issues
• Launch feature in the live ZOZOFIT app
Methods
User Interviews, Feedback Gathering, Competitor Anlaysis, Stakeholder Workshops
Defined KPIs, Success Metrics & UX Metrics
• Achieve a 5-10% increase in the Number of Active Users (NAU) within a 3-month timeline.
• Maintain a minimum usage frequency of at least twice per month, aligned with the nature of body scanning functionality.
• Increase user retention rates by 5-10% following the first scan or initial feature usage within a 3-month period.
Considerations Made
User States
1. New User: Creating Account - Initiate Apple Health Connection
2. Existing User: Home - No Health Kit
3. Existing User: Mesh Viewer - No Health Kit
4. Existing User: My Account - No Health Kit
5. Existing User: Health Kit Connection Enabled
1. New User: Creating Account - Initiate Apple Health Connection
2. Existing User: Home - No Health Kit
3. Existing User: Mesh Viewer - No Health Kit
4. Existing User: My Account - No Health Kit
5. Existing User: Health Kit Connection Enabled
Technical Constraints & User Scenarios
1. No Apple Health data is available
2. No ZOZOFIT data is available
3. No Apple Watch
4. The user partially enables the connection
5. User disregards initial iOS modal
6. No data UI states
7. Data input and comparison methods
8. Sleep data complications
1. No Apple Health data is available
2. No ZOZOFIT data is available
3. No Apple Watch
4. The user partially enables the connection
5. User disregards initial iOS modal
6. No data UI states
7. Data input and comparison methods
8. Sleep data complications
The Solution
Link Apple Health Data with ZOZOFIT Scan Data
Offer users to see Total or Average datasets linked to the ZOZOFIT Scan
Compare two scans and the linked Apple Health Data to gain insights into how the Total or Average values are over the timeline
Offer users to see Total or Average datasets linked to the ZOZOFIT Scan
Compare two scans and the linked Apple Health Data to gain insights into how the Total or Average values are over the timeline
Reflection
In the nature of the business, briefs and requirements are often driven by financial goals or the need to align with prevailing trends. This occasionally results in challenges when it comes to hypothesizing and validating the true value of these requirements.
During the end-to-end delivery process of the Apple Health Integration Feature, it became essential to shift focus from what the business perceived as valuable to what our users truly valued. Gaining this understanding required in-depth user interviews and conversations to hypothesize and validate the problem. The insights uncovered during this process were enlightening; for example, users expressed a desire to understand how their activity and nutrition directly contributed to achieving their goals—an area previously overlooked.
This experience reinforced the importance of maintaining constant communication with users and valuing their perspectives. It highlighted how user-driven insights can uncover untapped opportunities and inform meaningful product development, ensuring that the solutions we deliver resonate deeply with their needs and expectations.
