Marie's Problem Solving Process Framework
My problem-solving framework for product design and management combines Design Thinking and Agile methodologies, focusing on aligning user needs with business goals. Empathy is at the core of how I define and solve problems, as I strive to deeply understand the userโ€™s perspective, their needs, and their pain points. This involves analyzing business KPIs, communicating with stakeholders, and leveraging CS team feedback and VOC resources to uncover the underlying โ€œwhyโ€ behind each problem.
During the discovery and problem-solving phases, I foster transparent collaboration with cross-functional teams to align on values and user needs while identifying technical and business constraints early. I prioritize problems by referring to product roadmaps, MVP definitions, and frameworks such as effort-impact and good-to-have vs. must-have to make effective trade-offs.
I rely on tools like Figma and FigJam for workshop facilitation, rapid prototyping, and wireframing, as well as A/B testing. For user validation, I use platforms such as Askable and UserTesting.com. Rapid prototyping helps me visually communicate ideas, while informal testing, user interviews, and workshops allow me to gather and incorporate feedback effectively. I manage projects in Jira, ensuring requirements are well-documented and updated for sprint execution. From ideation to post-launch, I stay deeply involved in the end-to-end process, maintaining a feedback loop to continuously optimize the user experience and address emerging needs.
By combining empathy-driven problem definition with data-driven decision-making, my framework ensures scalable solutions that deliver meaningful value to both users and the business.

์ €์˜ Product/์„œ๋น„์Šค ๊ธฐํš ๋ฐ ๋””์ž์ธ ๋ฌธ์ œ ์ •์˜ ๋ฐ ํ•ด๊ฒฐ Framework๋Š”ย  Design Thinking๊ณผ ์• ์ž์ผ(Agile) ๋ฐฉ๋ฒ•๋ก ์„ ๊ฒฐํ•ฉํ•˜์—ฌ Userย Needs์™€ย ๋น„์ฆˆ๋‹ˆ์Šค ๋ชฉํ‘œ๋ฅผ ์กฐํ™”๋กญ๊ฒŒ ๋งž์ถ”๋Š” ๋ฐ ์ดˆ์ ์„ ๋‘ก๋‹ˆ๋‹ค. ๊ณต๊ฐ์€ ์ œ๊ฐ€ ๋ฌธ์ œ๋ฅผ ์ •์˜ํ•˜๊ณ  ํ•ด๊ฒฐํ•˜๋Š” ๊ณผ์ •์—์„œ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์š”์†Œ๋กœ, User์˜ ๊ด€์ ์—์„œ ๊นŠ์ด ์ดํ•ดํ•˜๊ณ  ํ•„์š”์™€ ๋ถˆํŽธ์„ ์ง„์ •์„ฑ ์žˆ๊ฒŒ ํŒŒ์•…ํ•˜๋ ค ๋…ธ๋ ฅํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด ๋น„์ฆˆ๋‹ˆ์Šค KPI ๋ถ„์„, ์ดํ•ด๊ด€๊ณ„์ž์™€์˜ ์†Œํ†ต, ๊ณ ๊ฐ ์ง€์›ํŒ€(CS) ํ”ผ๋“œ๋ฐฑ ๋ฐ VOC ๋ฆฌ์†Œ์Šค๋ฅผ ์ ๊ทน ํ™œ์šฉํ•˜์—ฌ ๋ฌธ์ œ์˜ ๊ทผ๋ณธ์ ์ธ โ€œWHYโ€๋ฅผ ์ดํ•ดํ•ฉ๋‹ˆ๋‹ค.
Discoveryย ๋ฐ ๋ฌธ์ œ ํ•ด๊ฒฐ ๋‹จ๊ณ„์—์„œ ํˆฌ๋ช…ํ•œ ํ˜‘์—…์„ ํ†ตํ•ด Cross-functional teams ๊ณผ ํ˜‘๋ ฅํ•˜๋ฉฐ, ์ดˆ๊ธฐ ๋‹จ๊ณ„์—์„œ ๊ธฐ์ˆ ์ , ๋น„์ฆˆ๋‹ˆ์Šค์  ์ œ์•ฝ์„ ํŒŒ์•…ํ•˜๊ณ  ๊ฐ€์น˜ ๋ฐ User Needs๋ฅผ ์ •๋ ฌํ•ฉ๋‹ˆ๋‹ค. ์ œํ’ˆ ๋กœ๋“œ๋งต, MVP ์ •์˜, Effort - Impact Framework, ๊ทธ๋ฆฌ๊ณ  โ€œMust Have - Good to Have - Not Urgentโ€ ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ์ฐธ๊ณ ํ•˜์—ฌ ์šฐ์„ ์ˆœ์œ„๋ฅผ ์„ค์ •ํ•˜๋ฉฐ, ํšจ๊ณผ์ ์ธ Trade-Off๋ฅผ ๊ตฌํ˜„ํ•ฉ๋‹ˆ๋‹ค.
Workshop Facilitation, Rapid Prototypingย ๋ฐ ์™€์ด์–ดํ”„๋ ˆ์ž„ ์ž‘์—…์—๋Š” Figma์™€ FigJam์„ ํ™œ์šฉํ•˜๋ฉฐ, A/B ํ…Œ์ŠคํŠธ์™€ Askable, UserTesting.com๊ณผ ๊ฐ™์€ ํ”Œ๋žซํผ์„ ํ†ตํ•ด ๊ฒ€์ฆ์„ ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค. Rapid Prototyping๋ฅผ ํ†ตํ•ด ์•„์ด๋””์–ด๋ฅผ ์‹œ๊ฐ์ ์œผ๋กœ ์ „๋‹ฌํ•˜๋ฉฐ, ๋น„๊ณต์‹ ํ…Œ์ŠคํŠธ, ์‚ฌ์šฉ์ž ์ธํ„ฐ๋ทฐ ๋ฐ ์›Œํฌ์ˆ์„ ํ†ตํ•ด ์‚ฌ์šฉ์ž ํ”ผ๋“œ๋ฐฑ์„ ์ˆ˜์ง‘ํ•˜๊ณ  ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. Jira๋ฅผ ์‚ฌ์šฉํ•ด ํ”„๋กœ์ ํŠธ๋ฅผ ๊ด€๋ฆฌํ•˜๋ฉฐ ์Šคํ”„๋ฆฐํŠธ ์‹คํ–‰์„ ์œ„ํ•ด ์š”๊ตฌ์‚ฌํ•ญ์„ ๋ฌธ์„œํ™”ํ•˜๊ณ  ์—…๋ฐ์ดํŠธํ•˜๋Š” ๋ฐ ์ฃผ๋ ฅํ•ฉ๋‹ˆ๋‹ค. ์•„์ด๋””์–ด ๋‹จ๊ณ„๋ถ€ํ„ฐ ์ถœ์‹œ ์ดํ›„๊นŒ์ง€ ์ „์ฒด ํ”„๋กœ์„ธ์Šค์— ๊นŠ์ด ๊ด€์—ฌํ•˜๋ฉฐ, ํ”ผ๋“œ๋ฐฑ ๋ฃจํ”„๋ฅผ ์œ ์ง€ํ•˜์—ฌ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ณ  ์ƒˆ๋กญ๊ฒŒ ๋ฐœ์ƒํ•˜๋Š” ์š”๊ตฌ์‚ฌํ•ญ์— ๋Œ€์‘ํ•ฉ๋‹ˆ๋‹ค.
๊ณต๊ฐ์„ ๋ฐ”ํƒ•์œผ๋กœ ๋ฌธ์ œ๋ฅผ ์ •์˜ํ•˜๊ณ  ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜ ์˜์‚ฌ๊ฒฐ์ •์„ ๊ฒฐํ•ฉํ•˜์—ฌ, ์ €์˜ Framework๋Š”ย User์™€ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋‘์— ๊ฐ€์น˜๋ฅผ ์ œ๊ณตํ•˜๋Š” ํ™•์žฅ ๊ฐ€๋Šฅํ•œ ์†”๋ฃจ์…˜์„ ๋ณด์žฅํ•ฉ๋‹ˆ๋‹ค.
โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹
Reference: Nielsen Norman Group
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