Hi! My name is Marie :)

Profile
Nationality: Dual Citizenship from New Zealand and South Korea
+82 10 9970 9785 | mariejeongkr97@gmail.com | Portfolio | Linkedin
Creative and user-focused Product Designer with 5 years of experience delivering intuitive, visually compelling designs for mobile and web platforms for B2B and B2C. Skilled in design systems, prototyping, and usability testing, I excel at creating seamless user experiences informed by data, user research, and behavioral science. My expertise in cross-functional collaboration and design lifecycle management enables me to craft impactful, human-centered products that drive user satisfaction and business results.

Experience
Product Designer / Product Manager | ZOZO NZD Ltd | March 2023 - June 2024 | Full Time
ZOOZFIT 3D AI Scanning | ZOZOMETRY | AI Skin Diagnosis | ZOZOFIT E-Commerce | B2B | B2C
Spearheaded the development of customer experience (CX) solutions for B2B and B2C products, resolving critical user needs and challenges in human-computer interaction and complex information presentation
Architected and delivered comprehensive design frameworks, including information architecture, user flows, personas, user stories, and journey mapping, to enhance user experiences across diverse products
Orchestrated the creation and management of scalable product design systems using atomic design principles, ensuring consistency and efficiency across product features.
Directed the end-to-end product design lifecycle, overseeing requirements gathering, prioritization, development, testing, quality assurance, and final release
Collaborated closely with Product Owners and Design Leads to strategize and execute MVP roadmaps, aligning feature development with user needs and business goals
Launched the Apple Health Integration feature, driving a 10% increase in user acquisition and retention within 3 months
Mentored junior team members, leveraging Jira to streamline task management, improve workflow efficiency, and prioritize deliverables, achieving a 32% reduction in design execution time
Established and implemented efficient design workflows and digital content strategies, consistently surpassing design and business KPIs
Leveraged UX and CX metrics to evaluate product success and maintain a user-centric approach throughout the product lifecycle
Facilitated a high-impact marketing strategy workshop with stakeholders, introducing innovative approaches to enhance product marketing and engagement

Senior Product Designer | Nomos One | October 2022 - March 2023 | Full Time
Lease Accounting Management SaaS | B2B | B2C
Collaborated with SMEs, and cross functional teams to deliver user-centric solutions for lease accounting SaaS product
Created high-fidelity and low-fidelity prototypes, ensuring seamless communication of design concepts to relative stakeholders
Optimized user engagement by implementing research data backed UX solutions tailored to small business clients
Implemented rational creative problem solving frameworks during the problem solving process

Experience Designer | Catch Design | March 2021 - October 2022 | Full Time
Mercury iOS/Android App | Mercury Large Scale E-Commerce | AA Smartfuel | B2B | B2C
Implemented user research methodologies such as top task management to extract user insights and implement in structuring Information Architecture of large scale corporate service
Orchestrated user research and testing using tools like Hotjar and Optimal Workshop to gather actionable insights, enhancing IA for large-scale corporate services
Responsible for executing and maintaining design systems to support consistency and communication of patterns and components internally and externally with clients
Orchestrated user research, design thinking, and user testing (A/B testing, remote testing) methodologies
Ensured accessibility by implementing WCAG standards and conducting heuristic evaluations

Content Producer | Sparks Interactive | November 2020 - July 2022 | Full Time & Contract
Heart of the City Auckland | Digital Marketing & Content 
Executed and delivered monthly social media content strategies for Heart of the City Auckland, ensuring engaging and impactful storytelling
Acted as the primary liaison with Auckland’s hospitality sector businesses to collaborate on and curate content for Heart of the City platforms
Developed and implemented comprehensive monthly content plans, aligning with the brand’s goals and audience digital engagement metrics 

Web Designer | Central Station | March 2021 - May 2021 | Contract
NZ Blood Large Scale Web | B2B | B2C

Freelance Designer | 2016 - 2023 | Freelance
Golfixx | Bada UX Project | D’Connect

Technical & Research Skills
Design Tools: Adobe Suite, Figma, Framer
Collaboration & Project Management: Jira, Miro, Agile & Scrum Methodologies
User Research & Testing: Hotjar, Optimal Workshop, A/B Testing, UAT Testing, Focus Groups, UX & CX Metrics
Data Analysis & Tracking: Google Analytics, Braze, RevenueCat
Frontend Development: HTML, CSS, JavaScript, TypeScript
Design Systems: Style Guides, Brand Libraries, Pattern Libraries
Product Management: Product Lifecycle Management, Defining MVPs, Concept-to-Launch Development, Stakeholder Management
Problem-Solving Frameworks: Design Thinking, Market Research, and Analysis

Personal Skills
Positive attitude, Self-Management skills, Collaborative and Communication skills, Time Management skills, Team Management skills, Creative Thinking and Resilience, Creative Problem Solving, Initiative

Education
Auckland University of Technology | Bachelor of Design | 2017 - 2021
Interaction Design Major | Design Thinking Minor 

Colab Cohorts | Product Management Fundamentals | 2024
Product Management Fundamentals Certification
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